Hi, I'm Nicole. I love unearthing a good story. 

I’m a longtime journalist-turned-creative and editorial director who has spent two decades crafting thoughtful, viral content for global brands and the world's largest news agency.

Video is my passion. I love bringing stories to life visually — the kind that inspire you, move you, and make you think. 

My 14-year tenure at the AP, writing and producing across the U.S. and Asia, taught me how to find and tell great stories in compelling, often surprising ways. Working with brands has elevated my creative and leadership skills while managing teams, mentoring budding talent and driving results.

I spend my free time traveling the world, exploring my hometown of South Lake Tahoe, Calif., and playing with my pupfluencer beagle, Rumi. 

Work Experience

March 2022 – Present 

Edelman

Vice President, Editorial Content

January 2020 – March 2022

WE Communications

Director, Broadcast Video & Production

November 2006 – January 2020

Associated Press

Journalist

Education

New York University

M.A., Broadcast and Documentary Journalism

University of California, Berkeley

B.A., Communication and Media Studies ]